Tuesday, January 1, 2013

Creativity Best of 2012: A New Way to Look at Down Syndrome and More

from Advertising Age:
Until New Year's Creativity will be counting down 2012's best moves in brand creativity.

Coming in at No. 5 in the television category is this heartwarming campaign for Coor Down, the Italian national association for people with Down Syndrome, who marked UN World Down Syndrome Day by focusing on treating those with the condition in the same way as those without it. The project, by Saatchi & Saatchi, programmed alternative versions of well-known commercials and television shows. In collaboration with brands like Carrefour, Toyota and illy coffee, regularly scheduled ads featured characters with Down Syndrome -- doing exactly the same thing as the characters in regular ads would.

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