The Apple CEO joins celebrities like John Oliver, Michael J. Fox and more in the Cerebral Palsy Foundation's PSA campaign.
Outside of patrolling the stage at WWDC or another big Apple product announcement, we don't typically see Tim Cook in marketing mode, but the Apple CEO makes an exception in a new PSA for the Cerebral Palsy Foundation.
Cook joins others like John Oliver and Michael J. Fox in the organization's "Just Say Hi" campaign, aimed at removing any stigma or awkwardness when it comes to talking to people with disabilities. Here Cook gives a distinctly Apple-style tutorial on how to strike up such a conversation, enlisting Siri's help to show just how easy it is.